In our first campaign to raise awareness for breast cancer research, we added a touch of pink to all our water bottles during Pink Ribbon month. The lids across the entire range were changed to pink, and we released three limited edition designs on the Mount Franklin Lightly Sparkling glass bottles. We also ran the Feel Good in Springtime exhibition, which included a series of art works designed by high profile Australians.
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Turning pink for charity
As part of our commitment to raising awareness of the Foundation, we created a unique initiative that we could build on in successive years – we turned all the lids of our bottles pink. It was to be the start of something big. The 'sea of pink' on shelves and in shop fridges was instantly recognisable and created mass awareness for the Foundation.
We also launched a series of limited edition glass bottles that featured designs from three of Australia's favourite celebrities – Sarah Murdoch (NBCF Patron), David Wenham (actor) and Catriona Rowntree (Getaway presenter).
Feel Good in Springtime
In addition to the celebrity designs that appeared on our bottles, we also invited a number of other high-profile celebrities to create an artwork that makes them 'feel good in springtime'. The collection was exhibited at the Sydney Opera house before being auctioned on eBay.
The celebrities included:
As we move forward in answering the bigger questions about breast cancer, the relationship between research and business organisations will ultimately move us closer towards finding both prevention and cure. This is the resolve for both Mount Franklin and the NBCF." - Sue Murray, CEO NBCF
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