2009 represents the fourth year of our Corporate Partnership with the National Breast Cancer Foundation. To celebrate this milestone we are asking you to show your support by coming together to help create the 'Mount Franklin' Ribbon of Support.
The Ribbon of Support is an online campaign that harnesses the popularity and strength of Twitter to get people to share their experiences, knowledge and thoughts on breast cancer. It's designed to generate thoughts on the fight against breast cancer.
The Ribbon is made of avatars, which are icons or pictures that people use to represent themselves online, e.g. a photo of their face or a cartoon character. Every time someone adds a message, their avatar is added to the Ribbon. You can then click on the Ribbon to read these messages or add your own.
But it doesn't stop there. As well as adding messages, we're also encouraging users of Twitter to turn their avatar pink to show their support for breast cancer research.
This year, we also look back at the campaigns that we've run in the past. The success of these campaigns has enabled us to raise funds and awareness for the great work being done by the National Breast Cancer Foundation.
You can click on the campaign links to see what we've done.
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